The tools found on the toolkit page of our site are free to use under our Creative Commons license.

We make them available this way to support our goal of making tools and approaches for learning innovation and entrepreneurship as accessible as possible. 

As outlined on this page summarizing the actual license, this means that:

  • You can copy and redistribute the tools on our toolkit page in any medium or format

as long as you:

  • give appropriate credit, and provide a link to the license (without suggesting that we endorse you or your use);
  • do not use the material for commercial purposes; and
  • you do not distribute or redistribute them if you remix, transform, or build upon them in any way.

Great, so how do I give credit?

Here are the details:

Creator: Dr. Alex Bruton

Copyright owner: The Innographer Ltd.

Host: The Straight Up Business Institute

Location: [or the link to the specific toolkit page]

Title: As it is listed on the specific toolkit page, e.g. Idea Napkin, Idea Model, Value Proposition Wheel, Break It and Better It Form, etc...

License: Attribution-NonCommercial-NoDerivs 2.5 Canada (CC BY-NC-ND 2.5 CA)

And what if I want to use it for more than the license allows?

Well then we're honoured. Our tools have been used around the world and we'd love to meet you and learn what you have in mind.

Please don't hesitate to get in touch. 

Do this by submitting a ticket at the top of this page, and we'll get back to you as soon as we can!